OUR Team

Beatrice Kimmel- President

Beatrice has worked as a marketing professional since 2003, after graduating from New York University with her MA in Performing Arts Administration. Holding two BA degrees - one in English & Creative Writing and the other in Piano Performance - entertainment publicity was a natural draw. Beatrice broke into music publicity in 2007, starting her firm Absolute Pitch PR in NYC where she worked with hundreds of emerging musicians as well as top label artists, including Michael Buble, Josh Kelley, Joshua Radin and Wilson Phillips. She later joined the company that is now Gramophone Media, Inc. where she started her own division of entertainment and lifestyle marketing, which is now EMPKT PR. She expanded her company’s clientele to include Toyota, WorldWater & Solar Technologies Inc., Elli K Beauty, Change Water among others. When she’s not helping brands grow, Beatrice enjoys yoga, music, sushi and the beach with her husband and new baby girl in Long Beach, NY.

Naika Cadet - Publicist

Naika graduated from the Merrimack College in North Andover, Massachusetts with a BA in Communications. She has an unconventional background which offers her a unique outlook on marketing and PR. When she’s not in the office, she enjoys solo traveling, fashion photography and catching the latest documentary.

Ray Virula - Social Media Coordinator


Cindy graduated from Fairleigh Dickinson University with a degree in Communication - Digital Tools for Social Media. She was born and raised in Hanoi, Vietnam. Her passion for social media, visual arts, and music led her to working with us as our social media coordinator/ graphic designer. Cindy also loves hiking, travelling, rock climbing, and film photography!